A contemporary of the robber barons Cornelius Vanderbilt, J.P. Morgan and John D. Rockefeller, Mr. Shade somehow managed to outlast them all. Today he lives in a secure compound in Palo Alto. He swapped the suit and hat for some jeans and a hoodie, but still loves wearing his monocle. He is Moghoul's™ first investor and a brand ambassador.

During an experiment conducted at the Moghoul™ Research Labs (MRL), we carefully replaced the iconic DSOTM prism with the equally iconic Eye of Providence. Immediately, the red area of the rainbow overtook all other colours and became liquid. From Washington to Moscow to Riyadh, the experiment has been reproduced all over the world with identical results. Dark Side of the Moolah was captured by Topo at the MRL facilities, and is part of the Iconoclash collection.

Right after being evicted from the mind of Chairman Ting, Doom Dawg went on a never-ending downhill ride trying to escape society. Totally in the zone, he managed to ignore everything that was going on in the world, including a nuclear holocaust. This Moghoul™ ambassador is still riding today, completely unaware that he is the planet’s only survivor.

Running alone or in packs, look back far enough and you are a beautiful mongrel. The wild offspring of countless ancestors, cultures and media. For this series, artist Jazmo Hankins has concocted a set of fantastic creatures to explore the nature of character and identity.

After collecting taxes for the jolliest of feudal kings, this everyman left his post and attempted to burn down the kingdom. He failed! Today he is a black-hat hacker dodging the law behind a strange mask. Nobody knows who he is. Moghoul™ occasionally transfers tiny scraps of bitcoin to keep him as one of its brand ambassadors. This portrait of AnonyMouse was captured by Topo, and is part of the Iconoclash series.

From medieval manuscripts to tattoos and hip-hop culture, blackletter perfectly merges the sacred and the profane. Moghoul™ Straight-Up Gothic t-shirt features a contemporary take on the classic ornamental blackletter by renowned master calligrapher G.M. Meave.

A corpse reanimated by a yellow talisman, the jiangshi emerges at night to feed on the energy of the living. Vancouver-based artist Aiken Lao has reimagined the legendary Chinese creature as an urban femme fatale.

Rumoured to be the reanimated skull of a reclusive pulp fiction artist, Mr. M recently moved to an undisclosed location to serve as one of Moghoul's™ brand ambassadors.